Social Media ManagerCreates, implements and oversees universitywide social media strategy and campaigns to encourage engagement and participation from internal and external audiencesEssential Job FunctionsCreates, implements and manages universitywide social media programs and campaigns in accordance with university identity and communications standardsDevelops creative and forward-thinking initiatives in social networking, video sharing, web communities and other social media technologies to promote engagement with current and prospective stakeholdersDetermines social media opportunities across campuses; develops and executes strategies for both new and existing social media content production and delivery universitywideMeets with university departments to plan various social media program campaigns utilizing a full range of communication tools and determines the appropriate social media presenceCreates social media content as well as a comprehensive social media strategy; creates and maintains the universitywide social media identity and ideologyEstablishes metrics and tracks social media initiatives to measure effectiveness and success, planning for continuous improvement on each campaignMonitors and oversees social media channels and content and manages necessary responses in a timely manner; maintains customer service levels in accordance with university standardsAssists with the development and maintenance of social media content in collaboration with universitywide branding and marketing initiatives; establishes and maintains internal and external partnerships to facilitate collaborative social media campaignsServes as a member of the Emergency Operations team and prepares and distributes crisis communications across social media channels for internal and external audiencesResearches and maintains an inventory of sites related to the university and stays abreast of industry trends, changes and new technologiesMonitors the departmental budgetSupervises and develops the department staff, facilitating professional opportunities to improve individual capability and managing performance against job accountabilities, department goals and established university, campus and department policies and proceduresSupervises and manages student employees, as necessary, to enhance their academic and professional developmentPerforms other duties as assignedRequired QualificationsMinimum of a bachelor's degreeModerate amount of experience working in higher education social media management or other related experienceCompensation: $95,000/annualizedBenefits: This full-time position offers a comprehensive benefits package, which includes health, dental, and vision insurance, life insurance, long-term disability insurance, paid holidays, sick time, vacation time, a 401(k) retirement savings plan, health care and dependent care flexible spending accounts (FSA), educational assistance benefits, and an employee assistance program. Participation in any benefit is subject to meeting eligibility criteria. The university reserves the right to modify, amend or terminate any benefit or benefit programs as they apply to any participants, including but not limited to current and former employees. This is only a summary; the full details, which control, are in the applicable plan documents.Qualified candidates must live or relocate to live within a daily commuting distance of the Providence Campus location upon hire.Applications are accepted on an ongoing basis until job posting is closed.Johnson & Wales University is an equal opportunity employer. The university does not illegally discriminate on the basis of any protected class. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, disability, ethnic and national origin, familial status, gender or gender identity, genetic information, military service, national origin, pregnancy and related conditions, race, religion, sex, sexual orientation, veteran status, or any other protected class.
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